The campaign by Alzheimer’s Society has been launched by a TV ad to back a new campaign to unite in the fight against dementia.

It is time to forget.
Forget about your age. 
Forget about your race.
Your social standing. 
Your ideological view.
Forget about your allegiances. 
Your tastes. 
Your identity.
Whether you voted in or out.
Forget about everything that keeps us apart.
Because dementia doesn’t care.
It is set to be the UK’s biggest killer and
Too many are facing the disease alone.

But we can improve care, offer help and understanding
and urgently find a cure, if we stand united against dementia.

What is dementia?

The term ‘dementia’ is used to describe the symptoms that occur when the brain is affected by specific diseases and conditions. Symptoms of dementia include loss of memory, confusion and problems with speech and understanding.

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