Technology today is forcing significant changes in the ways we communicate. Some technologies, like artificial intelligence, improve efficiencies (speed, quality, style) in our daily lives that many of us likely don’t even notice are happening.
Similar to any technology that’s new to an industry, AI has caused some skepticism, and I’ve witnessed that the media industry in particular has been prone to these beliefs that AI is replacing jobs. But in an era where unique and real storytelling is valued more than ever, AI can be a powerful tool for publishers, brands and anyone else who aims to create engaging content in a sustainable, consistent and scalable way.
Zohar Dayan, CEO and co-founder of Wibbitz, the leading AI-powered video creation platform