{"id":316,"date":"2021-01-26T00:00:57","date_gmt":"2021-01-25T21:00:57","guid":{"rendered":"http:\/\/artificialbrain.xyz\/?p=316"},"modified":"2021-08-03T15:30:30","modified_gmt":"2021-08-03T12:30:30","slug":"artificial-intelligence-creativity","status":"publish","type":"post","link":"https:\/\/www.newworldai.com\/artificial-intelligence-creativity\/","title":{"rendered":"Artificial Intelligence & Creativity"},"content":{"rendered":"

The Automation of Creativity: How man & AI will work together to improve the ad industry..<\/span><\/strong><\/em><\/span><\/p>\n

In a quest to understand the role of artificial intelligence (AI) in advertising, The Drum, in partnership with Teads, has unveiled a new documentary, The Automation of Creativity, shot in Tokyo, London and Amsterdam.<\/span><\/p>\n

The 16-minute film explores how artificial intelligence is beginning to impact the creativity of advertising and the role of human creatives.<\/span><\/p>\n

To date, artificial intelligence (AI) machines have been able to write poetry, drive cars and there is even talk of a machine possibly winning a Pulitzer one day.<\/span><\/p>\n

Turning the focus on the ad industry, The Automation of Creativity film stars the world\u2019s first artificial intelligence creative director, AI-CD \u00df, launched by McCann Erickson Japan.<\/span><\/p>\n

AI-CD \u00df is set a brief by Mondelez in the film and presents its creative idea back to the client.<\/span><\/p>\n

As Shun Matsuzaka, communication planner at McCann Erickson Japan, in the documentary notes: \u201cWe want to treat AI-CD \u00df like a normal creative director. And it\u2019s important for a creative director to be in the meeting.\u201d<\/span><\/p><\/blockquote>\n

The human impact<\/strong><\/span><\/p>\n

The film discusses the impact of the automation of creativity on humans working in the ad industry.<\/span><\/p>\n

Justin Taylor, UK managing director at Teads says: \u201cAs we are moving into this creative era of programmatic, we should see creative directors, data technologists and machines working together to really start making a difference, which is where the new era of creativity is going to come from.”<\/span><\/p>\n

For the last 10 or 15 years, we have approached digital from an analogue basis. Let\u2019s approach creativity from a digital basis and use that to create change for the next 20 years.\u201d<\/span><\/p>\n

The film also features the Cannes Lions multiple-award-winning The Next Rembrandt campaign from JWT.<\/span><\/p>\n

Filmed in Amsterdam, the documentary discovers how a team of art historians, data scientists and engineers taught a machine to think, act and paint like Rembrandt.<\/span><\/p>\n

As the documentary explores, the machine managed to tackle all the complexities that go into the creation of a painting \u2013 resulting in a 3D-printed painting produced 347 years after the painter\u2019s death.<\/span><\/p>\n

During the documentary, Bas Korsten, the creative director behind the Rembrandt project explains: \u201cThe blurring between us and technology, that was the assignment. How do you merge these two or let them work together?\u201d<\/span><\/p>\n

The Automation of Creativity also features the story of the world\u2019s first AI advert, a digital outdoor poster by M&C Saatchi, Clear Channel and Posterscope for made-up coffee brand Bahio.<\/span><\/p>\n

Watch The Automation of Creativity below.<\/span><\/p>\n